FUSION FINISHES ON MDF SELECTED AS A CONTENDER FOR THE BEST OF KBIS – PEOPLE’S CHOICE AWARDS
(Saskatoon, January 23rd, 2017) – Superior Cabinets is proud to announce that its innovative Fusion Finishes on MDF has been selected as a contender for the Best of KBIS – People’s Choice Awards. The People’s Choice is comprised of the top ten selections, 5 from kitchen and 5 from bath, from eighty-nine entrants that were up for the coveted title of Best of KBIS.
Superior Cabinets launched their award-winning innovative handcrafted MDF Fusion Finishes line to the US market at the KBIS (Kitchen & Bath Industry Show) in Orlando, Florida which was held January 10th – 12th, 2017.
The Story of Fusion Finishes on MDF:
- INDUSTRY CRASH: The 2008 Global Recession put significant pressure on the kitchen cabinet industry and Superior’s sales dropped 29% in a matter of months.
- MARKET SHIFT: As homes became smaller, the average spend on kitchen cabinets decreased and the manufactures responded with promoting Wood Alternative Cabinets including Thermofoil.
- THE IDEA: The team at Superior Cabinets was adamant that they could create a handcrafted product in-house that competed in the same price category as wood alternative cabinets. The team experimented with staining Medium Density Fiberboard (MDF) and then applying several rounds of hand chalking until it was perfect.
- FUSION FINISHES LAUNCH: In 2010 Fusion Finishes on MDF were launched to stores and dealers.
- INNOVATION AWARD: In 2013 Fusion Finishes won the ABEX award for Innovation.
- SALES GROWTH: Sales continue to rapidly grow, with 50% of Superior’s sales being their Fusion Finishes on MDF.
- LAUNCHED IN US MARKET: Superior Cabinets launched Fusion to the US market at the Kitchen & Bath Industry Show (KBIS) in January 2017.
- BEST OF KBIS CONTENDER: Superior pitched this innovative product to the Best of KBIS judges on January 10th, 2017, campaigning to “Make MDF great again.”
- BEST OF KBIS – PEOPLE’S CHOICE AWARDS NOMINEE: In January 2017, Superior is honored with this prestigious nomination.
For a complete list of the Best of KBIS 2017 Awards, please visit http://kbispressroom.com/best-of-kbis-2017-award-winners-announced/
About Superior Cabinets
Superior Cabinets in operation since 1980, is one of Western Canada’s leading manufacturers and suppliers of frameless kitchens with a long-held and well-earned reputation for fine quality products, outstanding customer service and dedication to employee success. Superior sells through their retail stores in Saskatoon, Regina, Calgary and Edmonton, as well as a network of 75 dealers with significant room to grow leveraging their 55,000 sq.ft. cabinet production facility based in Saskatoon, Saskatchewan.
For more information, please contact:
Shahan Fancy
Superior Cabinets
Tel: (306) 667-6655
